HTC Viveport Launches VR 'CAT ART' EXHIBITION in Collaboration With Artist SHU YAMAMOTO

“Step into Cat Art” virtual exhibition kicks off on September 17th, visitors can buy NFTs of CAT ART from Viveport NFT gift shop.

August 31, 2021 – Iconic Japanese artist Shu Yamamoto has partnered with HTC’s virtual reality (VR) application platform Viveport to launch the "Step into Cat Art" virtual exhibition, adding a new dimension to his work by allowing cat characters in static paintings to "come to life" in VR for the first time.

The new CAT ART virtual exhibition will feature virtual versions of all 124 pieces of Yamamoto’s The Hisstine Chapel murals for the first time and will also include world-renowned pieces such as Mewna Lisa and The Kitty with The Pearl Earring. Further breaking down the walls between art and reality, a cat Instagram filter will be launched for iOS and Android devices, allowing people to create their own adaptations of CAT ART, featuring the faces of their own pet cats. The Viveport technical team had helped Shu Yamamoto re-design his classical cat paintings to include dynamic movement, audio details and interactive elements, making the VR pieces jump out of the frame of the canvas. The CAT ART virtual exhibition allows multiple visitors to enter the same venue at the same time for a lively, immersive virtual exhibition experience. In addition, the exhibition supports cross-device viewing on any mobile, PC, or VR devices.

“Viveport’s mission is to constantly enrich people culturally in VR, across art, games, and video, building up our own VIVE Metaverse inch by inch. It’s incredible seeing how immersion can completely change the way you experience a moment, whether that’s appreciating artwork, watching a story, or playing a game,” said Joseph Lin, President of Viveport.

In conjunction with the CAT ART virtual exhibition launch, Viveport will also launch its NFT store on September 17th, 2021 to sell NFTs representing CAT ART pieces. Viveport NFT store will support both fiat, ETH and Matic payments, providing consumers with more friendly and intuitive digital transaction options.

“By collaborating with the original artist and combining VR and NFTs with the CAT ART exhibition, we hope to convey the unique cat perspective envisioned by Shu Yamamoto through the CAT ART Metaverse we built for the exhibition, and ultimately provide visitors with a unique and immersive exhibition experience,” said Lin.

About “Step into Cat Art”

Exhibition duration: September 17th, 2021 – May 31, 2022

Tickets on sale: September 10th, 2021

Ticket price: 7.99 USD / 6.99 EUR (price may vary based on region and currency rates)

Organizer: HTC Viveport, Dai Nippon Printing Co., Ltd., udnFunLife

Partner: Acoustiguide, LAWSON TICKET, Immersive VR Education Ltd.

Official Website: https://www.campaign.viveport.com/step-into-catart

Cat Instagram Filter: https://www.instagram.com/ar/514036433192917/ (open to the public on August 31 CST)

About HTC 

HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC U and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com.

About VIVEPORT 

VIVEPORT is a global platform, VR subscription service, and app store operating in more than 70 countries. Customers can experience over thousands of VR apps and games while content creators have the most ways to distribute and monetize their content. Viveport supports a wide range of virtual reality headsets including PC, standalone and mobile devices. Viveport Infinity launched as the world's first unlimited VR subscription service in 2019. For more information on Viveport, please visit: https://www.viveport.com/

About DNP

DNP is one of the largest comprehensive printing companies in the world. We provide a variety of products and services in a wide range of business fields to consumers and some 30,000 corporate clients in Japan and around the globe. DNP’s main strengths are the printing and information technologies that it has cultivated since its founding in 1876. The Company has used these technologies to branch out from book, magazine and commercial printing into diverse fields including packaging, decorative materials, display components and electronic devices, and has developed many products for which it holds the world’s largest market share. https://www.dnp.co.jp/eng/

About udnFunlife

udnFunLife was established in October 2016 by integrating four divisions under UDN group, including: udn Events, udn ticket, uDesign, and IP licensing center. With UDN’s solid track records in event & performance, EC platform, ticket service, udnFunLife aims to connect Taiwan & the World together with cultural & creative contents. We introspected the brand and enhanced IP multi-application in 2018, aiming at leading brands in IP applications, taking an imagination to the audience and believing imagination can change the world. https://www.udnfunlife.com/