HTC Viveport Launches VR 'CAT ART' EXHIBITION in Collaboration With Artist SHU YAMAMOTO

“Step into Cat Art” virtual exhibition kicks off on September 17th, visitors can buy NFTs of CAT ART from Viveport NFT gift shop.

August 31, 2021 – Iconic Japanese artist Shu Yamamoto has partnered with HTC’s virtual reality (VR) application platform Viveport to launch the "Step into Cat Art" virtual exhibition, adding a new dimension to his work by allowing cat characters in static paintings to "come to life" in VR for the first time.

The new CAT ART virtual exhibition will feature virtual versions of all 124 pieces of Yamamoto’s The Hisstine Chapel murals for the first time and will also include world-renowned pieces such as Mewna Lisa and The Kitty with The Pearl Earring. Further breaking down the walls between art and reality, a cat Instagram filter will be launched for iOS and Android devices, allowing people to create their own adaptations of CAT ART, featuring the faces of their own pet cats. The Viveport technical team had helped Shu Yamamoto re-design his classical cat paintings to include dynamic movement, audio details and interactive elements, making the VR pieces jump out of the frame of the canvas. The CAT ART virtual exhibition allows multiple visitors to enter the same venue at the same time for a lively, immersive virtual exhibition experience. In addition, the exhibition supports cross-device viewing on any mobile, PC, or VR devices.

“Viveport’s mission is to constantly enrich people culturally in VR, across art, games, and video, building up our own VIVE Metaverse inch by inch. It’s incredible seeing how immersion can completely change the way you experience a moment, whether that’s appreciating artwork, watching a story, or playing a game,” said Joseph Lin, President of Viveport.

In conjunction with the CAT ART virtual exhibition launch, Viveport will also launch its NFT store on September 17th, 2021 to sell NFTs representing CAT ART pieces. Viveport NFT store will support both fiat, ETH and Matic payments, providing consumers with more friendly and intuitive digital transaction options.

“By collaborating with the original artist and combining VR and NFTs with the CAT ART exhibition, we hope to convey the unique cat perspective envisioned by Shu Yamamoto through the CAT ART Metaverse we built for the exhibition, and ultimately provide visitors with a unique and immersive exhibition experience,” said Lin.

About “Step into Cat Art”

Exhibition duration: September 17th, 2021 – May 31, 2022

Tickets on sale: September 10th, 2021

Ticket price: 7.99 USD / 6.99 EUR (price may vary based on region and currency rates)

Organizer: HTC Viveport, Dai Nippon Printing Co., Ltd., udnFunLife

Partner: Acoustiguide, LAWSON TICKET, Immersive VR Education Ltd.

Official Website: https://www.campaign.viveport.com/step-into-catart

Cat Instagram Filter: https://www.instagram.com/ar/514036433192917/ (open to the public on August 31 CST)