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VIVERSE Empowers XR Creators Shaping the Future of the Immersive Web

Updated: 5 days ago

At GDC 2025, VIVERSE brought together innovators, developers, and XR leaders to showcase the future of WebXR development, immersive content creation, and scalable 3D environments.


Digital graphic displaying eight profile photos on a blue network background. Text: VIVERSE, www.viverse.com, GDC 2025.
VIVERSE leads the charge in transforming the immersive web, with XR reaching new heights.

Our GDC 2025 speaker series explored how WebXR technology, intrinsic monetization strategies, scalable deployment solutions, and platform flexibility are setting new standards for creators, educators, brands, and players worldwide. Click through the videos below to learn more about how VIVERSE empowers XR creators to build the future of 3D experiences.


Here’s a full recap of the key sessions and insights:


Empowering XR Creators with the VIVERSE Creator Program


Michael Morran, Developer Community Manager at VIVERSE, introduced our recently launched Creator Program, offering developers guaranteed project funding, engagement-based bonuses, and marketing support.


The Creator Program is designed to help XR creators scale their projects while focusing on creativity, not logistics.


Watch Michael Morran's full session: VIVERSE Empowers Creators with its Creator Program


Building Realities in WebXR


Game developer James Kane discussed how PlayCanvas and WebXR technologies enable creators to push the limits of immersive game design, developing highly personal and interactive digital worlds without boundaries.


Watch James Kane's full session: Building XR Games without Limits



Designing for Connection in XR


Felix Zhang, founder of EliXR Games, shared the design principles behind Elysian, a cross-platform social XR experience focused on emotional engagement, accessibility, and inclusive worldbuilding.


Watch Felix Zhang's full session: Designing for Connection in XR



Scaling Immersive Content with Polygon Streaming


Kelvin Yung, Senior Manager at HTC VIVERSE, introduced Polygon Streaming, a scalable rendering technology that adapts complex 3D assets to any network or device, unlocking access to high-fidelity XR experiences globally.


Watch Kelvin Yung's full session: Polygon Streaming and the future of 3D Content


Monetizing 3D Spaces Without Breaking Immersion


Guy Ben-Dov, EVP at Anzu.io, revealed how intrinsic, programmatic in-game ads enable monetization opportunities inside immersive environments without disrupting user experience or immersion.


Watch Guy Ben-Dov's full session: In-Game Ads that Don’t Break Immersion


WebXR Trends that are Shaping 2025


Megan Bute, Senior Growth Product Manager at Niantic’s 8th Wall, outlined the critical trends every XR creator, brand, and developer should be watching in 2025.


Her session provided strategic insights into where the immersive web is headed:


  • Wellness Spaces: Spatial environments focused on calm, mental health, and emotional well-being are becoming core user expectations.

  • Immersive CPG: Consumer brands are blending storytelling and interactivity into fully immersive, 3D product experiences.

  • Mini-Games as Vibes: Small, lightweight games that focus on short, repeatable engagement are a key tool for retention and brand loyalty.

  • Gaussian Splats: A next-generation rendering technique that enables lightweight, photorealistic spatial environments, ideal for XR scalability.

  • XR Education: Spatial learning tools are reshaping education across sectors, from classroom training to corporate upskilling.

  • Bonus Trend – Generative AI: AI is now a critical part of XR content pipelines, enabling faster creation, dynamic world-building, and personalized experiences.


Watch Megan Bute’s full session: Top 5 WebXR Trends in 2025



The Takeaway: WebXR is Evolving, and VIVERSE is Leading


The VIVERSE GDC 2025 speaker series spotlighted the key technologies, strategies, and design frameworks that XR developers must embrace today:


  • Creative freedom through open WebXR platforms

  • Scalable delivery of immersive 3D environments

  • Intrinsic monetization solutions that protect the user experience

  • Cross-platform, socially-driven worldbuilding

  • New trends in XR wellness, education, and lightweight rendering


VIVERSE is committed to providing the community with the tools, support, and platform needed to build, scale, and monetize immersive projects globally.


Start Building the Future Today


VIVERSE empowers creators, educators, and innovators to design the next wave of immersive web experiences — all built for the spatial internet.


Learn more about how you can build, grow, and monetize with HTC's VIVERSE:

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